Catalyst Media Group

ABOUT

Catalyst is a young and dynamic sports marketing business, driven by experienced hands. We create, acquire, develop and advise premium sports properties.

The Catalyst team combines decades of success operating at the highest levels of sports business, with a passion for building innovative events in high-growth markets. We offer partners and clients a rare mix of practical local expertise and genuine global credentials.

Our activities and networks span the globe, with a focus on Asia-Paciﬁc and in particular the most in-demand sports market in the world: China

Catalyst takes a deeply committed, end-to-end approach to our projects

PROJECTS

We focus on football – a globally unrivalled passion point and a sport experiencing an historic boom in China.

The demand for premium football content around the globe is ever-growing. Credible, sustainable and innovative commercial development of the game is critical.

INTERNATIONAL CHAMPIONS CUP

The International Champions Cup (ICC) has revolutionized the pre-season touring experience for the world’s biggest and best football clubs.

The tournament provides clubs with a consistent annual platform to engage with huge global fan-bases, drive pre-season buzz and prepare their global super-stars with meaningful matches against similarly high-quality opposition.
Since 2013, the ICC has attracted millions of fans to consistently sold-out events in USA, Canada, Mexico, Australia and China and has attracted huge audiences across nearly 170 territories globally.
The ICC revolution has delivered a platform that provides unprecedented value to fans, broadcasters, governments and sponsors – as well of course participating clubs and players.

PEOPLE

Catalyst is made up of a powerful mix of experience and youth, local and global.

We offer expertise in strategy, business and brand development, sponsorship and media sales, TV production, client servicing, project management and event delivery.

Our team’s past and present has been spent as trusted advisors and contributors to some of the world’s most respected and recognizable sports properties.

Patrick Murphy

Matt Higgins

Hidetaka Toba

Oliver Duss

Simon Calder

Doris Hanselmann

Ned Negus

Ian Smith

Rebecca Ngan

Jackie Yu

Bob Kemp

Sandra Dharmawan

Raphael Jordi

Siva Krishnan

James Clarke

Shirley Ho

Xixi Dou

Steven Long

Irisa Huo

Charry Chen

Ling Chan

Wendy Lee

Jasmine Gan

Darren Ong

Ben Zheng

Penny Wang

Erica Gao

Lily He

Jacob Xiao

Leena Chang

Queenie Go

Joyce Wu

PARTNERS

To deliver our projects, we work hand-in-hand with accomplished sports and entertainment organisations globally and locally.

We are proud to call them partners.

CLIENTS

Broadcasters

Premium live sports content is one of the most critical strategic investment for broadcasters.

Sport provides a multi-layered value proposition; huge live audiences, engagement on second and third screens and topical buzz to drive promotion. Catalyst has a track record of packaging, producing and selling premium sports content to top media organizations.

Below is a selection of our valued broadcaster clients.

SPORTS FUTURISTS, DRIVEN BY EXPERIENCE, DELIVERING RESULTS.